Today, Microsoft announced that they’ve just bought aQuantive for $6.0 billion in cash.
It’s the biggest acquisition that Microsoft has ever done in its history. It’s funny because Google has challenged Microsoft when they bought Youtube for more than $1.5 billion and DoubleClick for more than $3.0 billion.
I think that Microsoft has just responded with $6.0 billion. :)
Those two companies are crazy. They’re having a tremendous fight. It’s very interesting to watch.
I was gonna forget to tell you that aQuantive is a digital marketing company…