Yes, it’s not a joke. Google has just bought DoubleClick.

“DoubleClick provides a suite of products that enables agencies, advertisers, and publishers to work efficiently, that will enable Google to extend our ad network and develop deeper relationships with our partners.” (from Google blog)

One more time, Google has beaten Microsoft for this bid. They spent almost twice more than for the acquisition of YouTube last year ($1.65 billion).

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I totally agree with Ionut from Google Operating System: “The major Internet player outbid by Google was Microsoft and that was probably the explanation for this huge value paid by Google for the largest and most ungoogly acquisition ever made.”